How Black Viewers Are Saving OWN

Writing at BlackAmericaWeb, Michael H. Cottman says it’s no coincidence that a show about an African-American family boosted ratings.

Sweetie Pie’s is saving Oprah Winfrey’s television network.

Actually, a more strategic effort to offer exclusive black programming is significantly boosting ratings for OWN, Winfrey’s struggling two-year-old network that has caused major headaches for executives of Discovery Communications, the company that leveraged a reported $300 million to get OWN up and running.

But today, OWN is undergoing a diverse television transformation and the numbers indicate that more black folks are watching OWN simply because Oprah has more black folks on the network to watch.

This is no coincidence …

So why didn’t Oprah get with the black programming concept from the beginning?

In hindsight, it’s perhaps the best decision she has made to salvage her network. And she’s combining old-school programming with

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