Shucking and Jiving: No Way to Brand Ourselves

Janell Hazelwood, writing at Black Enterprise, cites the viral video of Sweet Brown, the Oklahoma City woman who escaped a fire in her apartment complex, to argue that “shucking and jiving for checks is not where it’s at.” She says we can do better when it comes to branding and success.

Sweet Brown, I’ve had enough.

Some of us chuckled and laughed out loud when we first saw the viral video of Sweet Brown, recounting for a local news station how she escaped a fire at her apartment complex. Some grimaced at yet another stereotypical newscast featuring a minority in an urban community making a fool of themselves.

Maybe I’m being a little too sensitive, but Sweet Brown is among a string of so-called microwave celebrities who gain popularity and build pseudo-brands from stereotypes

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